The minds behind the acceleration.
MARKETING, DIGITAL TRANSFORMATION, AI
M.S. Hernán Ramírez
A sharp analytical mind with deep market and technical expertise, Hernán identifies where AI creates real business value, designs the processes to capture it, and leads organizations through the change.
With 20 years driving marketing and digital transformation across global brands in multiple industries, he brings to Performattic a rare combination of strategic vision, hands-on execution, and the communication skills to make change actually stick.
STRATEGY, SYSTEMS THINKING, AI ADOPTION
Álvaro Grasso
A systems thinker who has spent 15+ years working at the intersection of data, creativity, strategy, and product, Álvaro helps leaders separate signal from noise and make AI decisions that hold up under scrutiny.
With a career spanning advertising, marketing, gaming, business intelligence, and enterprise operations (including time at Disney) he brings to Performattic both the strategic depth and the teaching clarity to make AI adoption actually work. He currently teaches AI to Fortune 100 executives at Section and advises senior leaders on the foundations that matter before implementation begins.